デザインラボ｜代表紹介

​​深沢　光​

代表取締役｜CDO（デザイン経営／ブランド戦略）

中小企業の価値創造を、デザインと経営の統合で支援する​​​​

Hikaru Fukasawa
Representative Director & CDO (Design Management / Brand Strategy)
Supporting value creation for small and medium-sized enterprises through the integration of design and business strategy.

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学歴・資格

学士（商）／早稲田大学  

専門士（服飾）／文化服装学院

Education & Qualifications
Bachelor of Commerce, Waseda University
Advanced Diploma in Fashion Design, Bunka Fashion College

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キャリア

都内百貨店にてデザイン職（企画・生産・販促を一気通貫）
繊維専門商社にて新規事業担当（米国ブランド・セレクトショップ）
２０１３年 独立／２０１９年 デザインラボ株式会社設立。​

Career
Started his career as a designer at a major department store in Tokyo, overseeing the entire process from planning and production to promotion.
Later joined a textile trading company, where he was responsible for new business development with U.S. brands and lifestyle retailers.
Became an independent creative director in 2013, and in 2019 founded Design Labo Inc., a firm dedicated to creating business value through design.

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提供価値

ブランド戦略 × UX × デジタル戦略の三位一体支援  

専門家チームを束ね、戦略〜実装まで伴走  

地域資源や伝統産業の価値創造に強み

Areas of Expertise & Value

• Integrated support across brand strategy, UX design, and digital strategy

• Leading cross-functional expert teams from strategy formulation through execution

• Strong track record in uncovering and amplifying the value of regional resources and traditional industries

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実績（抜粋）

髙島屋様 伊藤忠商事様 / イトーヨーカドー様 / グローブライド様 / 東京都中小企業振興公社様 / サーキュレーション様 / 地域企業１００社以上（全国３０都道府県）

​Selected Clients & Projects
Takashimaya, ITOCHU Corporation, Ito-Yokado, GLOBERIDE, Inc.
Tokyo Metropolitan Small and Medium Enterprise Support Center,Circulation Inc.
… and over 100 SMEs and regional companies across more than 30 prefectures in Japan.

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 受賞・メディア

東京手仕事プロジェクト 東京都知事賞（２０２２）  テレビ朝日「東京サイト」（２０２３）  ZOZO FashionTechNews、繊研新聞　ほか

Awards & Media

• Tokyo Governor’s Award, as a business partner of the “Tokyo Teshigoto” project (2022)

• Featured on TV Asahi program “Tokyo Site” (2023)

• Contributions and coverage in industry media including ZOZO “FashionTechNews” and Senken Shimbun

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役職・活動

​公益財団法人やまがた産業支援機構／経営専門家人材  

学校法人岩崎学園／プランニング講師  

マイ・ベスト 服飾専門家（150本以上監修）

Roles & Activities

• Registered management expert for the Yamagata Industrial Support Organization

• Planning lecturer at Iwasaki Gakuen Educational Institution

• Fashion expert for “mybest”, supervising over 150 pieces of editorial and review content